Social Media Strategy
90-Day Social Media Calendar
LinkedIn · Instagram · Facebook · Twitter/X
1 May 2026 — 29 July 2026
Strategy & Posting Frequency
LinkedIn 4×/week — Tue, Wed, Thu, Fri
Instagram 4×/week — Mon, Wed, Fri, Sun
Facebook 3×/week — Mon, Wed, Fri
Twitter/X Daily (1–2 posts) + threads 2×/week
Total Posts ~340 posts over 90 days
Content Pillars (Company Brand)
30%
Revenue Intelligence
RevPAR tips, rate strategy, AI pricing education. Your core expertise.
25%
Customer Stories
Case studies, testimonials, before/after results. Proof over claims.
25%
Industry Insights
Hotel industry trends, OTA dynamics, seasonal demand, market data.
15%
Product Updates
New features, changelog, roadmap previews. Show momentum.
5%
Promotional
Demo CTA, trial offers, pricing. Use sparingly — earn the right first.
May 2026 Theme: “Stop Guessing, Start Pricing” — Awareness Month
Week 1 — May 1–7 · Theme: The Problem With Manual Pricing
| Date | Platform | Content |
|---|---|---|
| Fri 1 May | LinkedIn | 🚀 Launch Post: “We price hotels with AI. Here’s what that actually means.” Introduce Propeter’s 13-stage Rate Engine. Explain in plain terms: 13 layers of logic, 4-hour cycle, competitor data, demand forecasting — all automated. “Your GM shouldn’t be guessing rates on a Monday morning.” LinkedIn: 250-word text post with bullet breakdown · Instagram: Carousel (5 slides) · Facebook: Link to features.html |
| Sat 2 May | InstagramTwitter/X | “The average hotel uses a spreadsheet to set rates. The average Propeter customer uses AI.” Side-by-side visual: manual rate spreadsheet vs. Propeter dashboard. Keep it visual and punchy. Twitter version: 1 sentence + link. Instagram: Single image · Twitter: Quote card repost |
| Mon 4 May | LinkedInFacebook | Stat post: “Hotels lose 15–22% RevPAR to manual pricing errors every year. Here’s how it happens.” Enumerate 5 specific pricing mistakes: underpricing weekends, not reacting to comp set drops, missing event demand spikes, flat rates during shoulder season, ignoring booking pace. Each mistake = money left on the table. LinkedIn: List post · Facebook: Same content, shorter version |
| Tue 5 May | Twitter/X | Thread: “Why does hotel revenue management still run on intuition in 2026? A thread 🧵” 7-tweet thread. History of hotel pricing → spreadsheet era → OTA disruption → why most hotels haven’t automated → what AI changes. End with: “We built Propeter to close this gap.” Twitter: Thread (7 tweets) |
| Wed 6 May | LinkedInInstagramFacebook | Customer Spotlight: Metropolitan Boutique Pune — 40.7% RevPAR in 90 days Tell the story: 6 years of manual pricing, flat revenue, 1 spreadsheet. Propeter connected to Opera. Week 1: AI spotted ₹800–1,200 underpricing on Fridays/Saturdays. Month 3: RevPAR up 40.7%. “The AI caught what the spreadsheet couldn’t see.” LinkedIn: Story post · Instagram: Before/after carousel (6 slides) · Facebook: Link to case-study-boutique-hotel.html |
| Thu 7 May | LinkedInTwitter/X | “The 13 stages your rate goes through before a guest sees it.” Walk through each of the 13 Rate Engine stages in plain English. Numbered list. “Most hotels do 2 of these 13. Propeter automates all 13 — every 4 hours.” LinkedIn: Carousel or list post · Twitter: Thread |
Week 2 — May 8–14 · Theme: The OTA Problem
| Date | Platform | Content |
|---|---|---|
| Mon 11 May | InstagramFacebook | “You paid Booking.com ₹X this month. Here’s how to start getting it back.” Infographic: OTA commission calculator visual. Show a 50-room hotel losing ₹1.8L/month to OTA fees. Direct Booking Engine + Loyalty = path to reducing dependency. CTA: ROI Calculator link. Instagram: Infographic carousel · Facebook: Link + image |
| Tue 12 May | LinkedInTwitter/X | Controversial take: “OTAs are not your distribution partners. They are your competitors.” Argument: OTAs own the guest relationship, harvest your reviews, underprice your direct channel, and charge 15–18% for it. How to fight back: rate parity monitoring, loyalty programme, direct booking engine, better website. Expect engagement/debate. LinkedIn: Opinion post · Twitter: Hot take + follow-up replies |
| Wed 13 May | LinkedInInstagram | Customer Story: Seabreeze Resort Goa — 3,240 loyalty members in 6 months How a Goa resort converted OTA guests into direct loyalty members. Zero OTA bookings to 28% direct shift. Numbers, timeline, what changed. “The loyalty programme turned one-night OTA guests into annual direct bookers.” LinkedIn: Story post · Instagram: Metrics carousel |
| Thu 14 May | LinkedInTwitter/XFacebook | Educational: “Rate Parity: what it is, why it matters, and what happens when you break it” Explain rate parity in plain terms. Why OTAs enforce it. What happens when it breaks. How Propeter monitors parity and alerts instantly. Link to blog post on parity. All platforms: Educational post with link to blog |
Week 3 — May 15–21 · Theme: AI & The 6-Agent Pipeline
| Date | Platform | Content |
|---|---|---|
| Mon 18 May | InstagramFacebook | Visual: “Meet the 6 AI agents running inside Propeter right now” Each agent card: Data Ingestion, Market Intelligence, Demand Forecast, Price Elasticity, RevPAR Optimisation, Strategy Agent. What each does in plain English. “6 agents. 1 goal: your highest possible RevPAR.” Instagram: 6-slide carousel · Facebook: Same with link |
| Tue 19 May | LinkedInTwitter/X | “Why XGBoost + LSTM beats any single forecasting model for hotel demand” Technical but accessible: XGBoost for tabular/historical patterns, LSTM for temporal sequences and trends. Combined: MAPE under 7%. Competitor models use one or the other. “The hybrid is why our forecasts are accurate enough to act on.” LinkedIn: Technical insight post · Twitter: Thread |
| Wed 20 May | LinkedInInstagramFacebook | Free Tool Promo: “I built a free RevPAR calculator. Here’s what most hotels discover when they first use it.” Tease insights: most hotels are underpriced by 12–18% vs. their market position. Link to revpar-calculator.html. “Takes 2 minutes. Most people are surprised by the gap.” All platforms · Strong CTA to free tool |
| Fri 22 May | LinkedInTwitter/X | Friday insight: “The question every hotel revenue manager should answer every Monday morning” “What is my competitor charging this weekend, and am I above, at, or below them — and why?” Most can’t answer without 30 minutes of manual OTA research. Propeter answers it in 4 seconds. Friday actionable tip format. LinkedIn: Insight post · Twitter: Single tweet + follow-up |
Week 4 — May 22–31 · Theme: Guest Loyalty & Direct Bookings
| Date | Platform | Content |
|---|---|---|
| Mon 25 May | InstagramFacebook | “What does a 4-tier hotel loyalty programme actually look like? (Visual breakdown)” Bronze → Silver → Gold → Platinum. Points earn, benefits at each tier, member-exclusive rates. Visual carousel. “Guests don’t stay loyal to hotels. They stay loyal to loyalty programmes.” Instagram: Loyalty tier carousel · Facebook: Image post |
| Wed 27 May | LinkedInTwitter/X | Industry data: “Why guests who book direct spend 26% more per stay than OTA bookings” Direct bookers: know the property better, more likely to add upsells, more likely to return. Data-backed argument for investing in direct channel. Link to direct-booking-engine.html. LinkedIn: Stat-driven post · Twitter: Thread with data |
| Fri 29 May | LinkedInInstagramFacebookTwitter/X | Month-end recap: “May in 5 insights — what we shared this month about hotel pricing” Curated 5-insight roundup of best content from May. Drives engagement on earlier posts. “Save this for your Monday morning revenue meeting.” CTA: follow Propeter for more. All platforms · Carousel format or numbered list |
June 2026 Theme: “Proof Month” — Results, Numbers, Case Studies
Week 5 — Jun 1–7 · Theme: ROI and Numbers
| Date | Platform | Content |
|---|---|---|
| Mon 1 Jun | InstagramFacebook | “What does 18% RevPAR improvement look like in rupees? (Real numbers)” Three property size examples: 30 rooms, 60 rooms, 100 rooms. Show exact monthly revenue lift at current India ADR benchmarks. Make the ROI tangible. CTA: roi-calculator.html for your own numbers. Instagram: Numbers carousel · Facebook: Link + visual |
| Tue 2 Jun | LinkedInTwitter/X | Case Study Deep Dive: CBD Stays BKC — 15.2× ROI in 6 months Full story of the Mumbai serviced apartment. Corporate segment blind spot. AI identified weekday pricing was undershooting corporate demand. ₹39% RevPAR lift. 28% reduction in OTA costs. “The ROI paid for 15 years of Propeter in 6 months.” LinkedIn: Long-form story · Twitter: Thread with metrics |
| Wed 3 Jun | LinkedInInstagram | “I asked 50 hotel revenue managers what their biggest blind spot is. Here’s what they said.” Synthesise real discovery call insights: #1 answer was “we don’t know what our comp set is doing fast enough.” Share top 5 blind spots. Frame each as a Propeter solution. Genuine voice, not salesy. LinkedIn: Research post · Instagram: Numbered carousel |
| Fri 5 Jun | LinkedInTwitter/XFacebook | Free Tool: “90-Day Revenue Forecast for your hotel — try our free demand tool” Promote demand-forecast-tool.html. Frame it as: “See what’s coming in August–October before your comp set does.” Urgency: forward demand visibility = pricing advantage. All platforms · Direct CTA to tool |
Week 6–8 — Jun 8–28 · Themes: Competitive Intelligence · Seasonal Pricing · Security & Enterprise
| Date | Platform | Content |
|---|---|---|
| Mon 8 Jun | InstagramFacebook | “Your comp set changed their rates 3 times yesterday. Did you know?” Visual: competitor rate tracking timeline. Show how fast rates move in a typical Indian hotel market. “Propeter monitors up to 10 competitors. You get alerted the moment they drop below or above your position.” Instagram: Visual carousel · Facebook: Image + link |
| Tue 9 Jun | LinkedInTwitter/X | Thread: “How to build a competitive intelligence system for your hotel (with or without Propeter)” Genuine how-to: pick your comp set, tools for manual monitoring, what to look for, how often to review. End: “Or Propeter automates all of this in 10 minutes of setup.” Builds goodwill before the pitch. LinkedIn: Long-form how-to · Twitter: Thread |
| Wed 17 Jun | LinkedInInstagramFacebook | “Monsoon pricing strategy for Indian hotels — what to do when occupancy drops” Timely seasonal content. Monsoon = low season for many Indian properties. Tactical advice: flash deals for leisure, corporate segment pivot, loyalty double-points promotions, F&B upsells. Position Propeter as the system that automates this strategy. All platforms · Seasonal relevance drives engagement |
| Mon 22 Jun | LinkedInTwitter/X | Trust post: “ISO 27001, GDPR, DPDP Act — here’s how enterprise hotels evaluate hotel tech security” Speak to procurement/IT decision-makers. What questions they ask. How Propeter answers each. AES-256, DPA, sub-processor list, 99.9% SLA. Link to trust.html. Targets enterprise segment specifically. LinkedIn: Enterprise-targeted post · Twitter: Condensed |
| Wed 24 Jun | InstagramFacebook | Behind the product: “What happens inside Propeter every 4 hours” Visualise the Rate Engine cycle: data ingestion → AI agents fire → rate outputs generated → hotel dashboard updates → rate pushed to PMS. “While your team is sleeping, Propeter is pricing.” Make it feel real and alive. Instagram: Process infographic (5 slides) · Facebook: Infographic |
| Fri 26 Jun | LinkedInTwitter/XFacebook | Mid-year recap: “6 hotel revenue management lessons from H1 2026” Curate 6 genuine insights from customer conversations and industry data. Position Propeter as a knowledge leader. No hard sell — just value. “Save for your H2 strategy planning.” All platforms · Highly shareable list format |
July 2026 Theme: “Convert & Grow” — Demos, Partnerships, Roadmap
Week 9–13 — Jul 1–29 · Themes: Product Updates · Customer Wins · Demo Push · Partnerships
| Date | Platform | Content |
|---|---|---|
| Wed 1 Jul | LinkedInInstagramFacebookTwitter/X | Product Update: “What we shipped in Q2 2026 — 4 new features for your hotel” Flash Deal Scheduler, LSTM model v3, Rate Engine Audit Log, Multi-property Dashboard. Short feature descriptions + impact. “We shipped what customers asked for.” Links to changelog.html and roadmap.html. All platforms · Product launch energy · Use “New” badge visuals |
| Tue 7 Jul | LinkedInTwitter/X | Careers post: “We’re hiring: ML Engineer to improve our demand forecasting below 5.5% MAPE” Specific, exciting job post. Share the actual challenge: improve MAPE from 6.9% to 5.5% using transformer attention layer. “If you find this problem interesting, we should talk.” Link to careers.html. LinkedIn: Hiring post (high reach on LinkedIn) · Twitter: Short CTA |
| Wed 8 Jul | InstagramFacebook | “The hotel booking engine checklist: 8 things your direct booking page needs” Educational: mobile-optimised checkout, rate comparison with OTA, loyalty rate display, 3DS payment, real availability calendar, upsell prompts, promo code field, trust badges. “If yours is missing 3+, you’re leaking direct bookings.” Instagram: Checklist carousel · Facebook: Image + link to direct-booking-engine.html |
| Tue 14 Jul | LinkedInTwitter/XFacebook | Webinar Promo: “Live Demo: How Propeter Sets Rates for a Real Hotel — July 24th” Promote a live demo event. Show a real hotel’s rate logic in real-time. “You’ll see the AI thinking, not just the output.” Registration link. This drives demo conversions more than any ad. All platforms · 1-week countdown posts follow on 17th, 22nd, 23rd |
| Wed 15 Jul | InstagramFacebook | Partner Spotlight: “Meet the PMS systems that connect to Propeter” Visual: Opera, Mews, Cloudbeds, Little Hotelier, eZee, RoomRaccoon logos with connection status. “Already on one of these? You’re one setup away from AI pricing.” Link to integrations-directory.html. Instagram: Integration logos visual · Facebook: Same + link |
| Mon 20 Jul | LinkedInTwitter/X | Thought leadership: “The 5 hotel KPIs that matter more than occupancy” RevPAR, TRevPAR, NRevPAR, Direct booking %, Guest acquisition cost. Why occupancy alone is a vanity metric that masks revenue problems. “A full hotel at the wrong price is more expensive than a 75% hotel at the right price.” LinkedIn: Thought leadership · Twitter: Thread |
| Thu 23 Jul | LinkedInInstagramFacebookTwitter/X | Demo Day Reminder: “Tomorrow: Watch AI price a real hotel live. Last seats.” Final 24h reminder for July 24 live demo. Social proof: “82 hotels already registered.” Urgency without manipulation. Strong CTA. All platforms · High urgency · Short copy |
| Mon 27 Jul | LinkedInInstagram | Customer quote: “We stopped guessing 6 months ago. Best decision we made this year.” Pull a powerful testimonial. Attribute properly. Pair with real before/after metric. “This is why we built Propeter.” Understated and authentic — resists feeling like an ad. LinkedIn: Quote post · Instagram: Quote card visual |
| Wed 29 Jul | LinkedInInstagramFacebookTwitter/X | Quarter-end: “90 days of posting. Here’s what we learned about hotel revenue management marketing.” Meta-post: what content resonated most, what surprised us, 3 tactical takeaways. Authentic reflection. Builds community and invites responses. “What topics should we cover in Q3?” All platforms · Engagement driver · Ask questions |
Execution Guide
LinkedIn Best Practices
- Post between 7:30–9am or 12–1pm IST
- First line = hook. No “Today I want to share…”
- No links in the post body — put in first comment
- 250–400 words for story posts, 100–150 for quick insights
- End with a question to drive comments
- Reply to every comment within 2 hours of posting
Instagram Best Practices
- Carousels get 3× more reach than single images
- First slide = hook. Make it impossible to scroll past
- Gold/dark colour palette matches Propeter brand
- 5–10 hashtags (industry + niche)
- Stories daily: behind-scenes, polls, reposts
- Link in bio → demo.html or roi-calculator.html
Twitter/X Best Practices
- Post 1–2 times daily. Best times: 8–10am, 12–1pm
- Threads: 7–12 tweets for max depth
- Hot takes + data perform best in hotel/B2B space
- Engage with industry accounts daily (20 min)
- Repost own LinkedIn content adapted for X style
Facebook Best Practices
- Facebook works best for hotel groups and owners — they use FB Groups
- Share blog posts with link previews
- Native video gets highest reach
- Post 3×/week — Mon, Wed, Fri, 9–11am IST
- Boost high-performing organic posts (₹500–2,000/post budget)
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