Hotel Guest CRM: Know Your Guests Across Every Property and Bring Them Back Direct
Your PMS records each stay, but it rarely tells you who books direct, who belongs to your loyalty programme or which guests have stayed at your sister properties. Propeter keeps a guest profile shared across your group, with preferences, member status and direct-booking history, so you can recognise returning guests and give them a reason to book direct next time.
Shared across your group
Guest profiles
Your existing PMS
Works with
Included in USD 5 / room / month
Price
What Propeter’s Guest Profile Adds to Your PMS
Your PMS stays the system of record for reservations and folios. Propeter’s guest profile sits alongside it and holds the commercial view your PMS usually does not: loyalty membership and tier, direct-booking history from the Propeter booking engine, preferences captured at booking and pre-check-in, and stays across every property in your group.
- One guest profile shared across all properties in your group
- Member status, tier and points from Propeter Loyalty on the same profile
- Preferences recorded on the profile, such as room type, floor or dietary notes
Turn a Stay Into a Reason to Book Direct Next Time
A guest who booked through an OTA can still become a direct guest. Online pre-check-in captures contact details and preferences before arrival, and segments built from stay and booking history let your team send member offers and direct-booking incentives by email or SMS to the guests most likely to respond.
- Online pre-check-in with ID capture and e-signature, plus automated invitations and reminders
- Segment guests by stay history, booking source and member status
- Email and SMS campaigns with direct-booking offers and member rates
How Guest Profiles Are Built
Profiles come together from the systems guests already touch, so your team does not re-key data.
- 1. With RMS Cloud, guests and reservations flow in from your PMS; for other PMSs, the data exchanged is confirmed during implementation planning
- 2. Direct bookings, loyalty sign-ups and pre-check-in add contact details, member status and preferences
- 3. Profiles are shared across the properties in your group, with access controlled by role
- 4. Segments feed Guest Marketing and Loyalty campaigns
Guest Data for Front Office, Marketing and Commercial Teams
What the guest profile holds, and what your team can do with it.
Group-Wide Guest Profile
One profile per guest across every property in your group, with stays, direct bookings and member status.
Recorded Preferences
Record room, floor, bedding and dietary preferences on the profile so they are available on the next stay.
Online Pre-Check-In
Pre-arrival check-in with ID capture and e-signature, with automated invitations and reminders.
Guest Segmentation
Group guests by stay history, booking source and member status for targeted offers.
Email and SMS Messaging
Send pre-arrival, post-stay and campaign messages to the segments you choose.
Data Request Tools
Built-in tools to handle data-access, export and erasure requests, with pseudonymisation that retains required financial records.
Frequently Asked Questions
Recognise returning guests and bring them back direct.
See a guest profile shared across properties, with member status and booking history, in a demo. USD 5 per room per month, all modules included.