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Loyalty & Direct Retention

Hotel Loyalty and Member Perks That Reward Direct Booking

Repeat guests who keep booking through OTAs cost you commission on every stay. Propeter Loyalty gives them a reason to come to you instead: member-only rates when they sign in on your website, perks they value, and tiers that recognise how often they stay. It runs inside the same system that prices your rooms and takes your direct bookings.

For signed-in guests

Member-only rates

Configurable

Tiers, points & perks

Included in USD 5 / room / month

Price

Dynamic Rate Recommendation
2-way live
Deluxe Harbor View King
Weekend Pickup • Next 14 Days
Current PMS Rate
$240
→
Recommended Rate
$285+18.8%
High Compression (+42% YoY)Compset Avg: $295Occ: 88%
Floor: $185 strict
Member rates

Member-Only Rates for Guests Who Sign In

A member rate gives a repeat guest a concrete reason to book on your website. Propeter shows member-only rates to guests who sign in or join at checkout, separate from your public rates, and applies them through the same rate engine as the rest of your pricing. Many OTA agreements restrict publicly cheaper direct rates; terms vary by country and contract, so check your own agreements before offering lower member rates.

  • Member discount and eligibility are configurable by rate plan and tier
  • Guests can join during checkout, which also captures a direct contact for future offers
  • Member rates are combined with other offers under the same stacking rules and discount cap
Dynamic Rate Recommendation
2-way live
Deluxe Harbor View King
Weekend Pickup • Next 14 Days
Current PMS Rate
$240
→
Recommended Rate
$285+18.8%
High Compression (+42% YoY)Compset Avg: $295Occ: 88%
Floor: $185 strict
Rewards guests value

Perks That Matter to Travellers: Upgrades, Breakfast and Late Checkout

Hotel loyalty works best when the reward is something a guest notices on this stay, not only a points balance. Configure tiers, points and perks that suit your hotels — complimentary breakfast, room upgrades or late checkout subject to availability — and let members earn and redeem across every property in your group.

  • Configurable tiers based on stays, nights or spend
  • Points earn and redeem, including points-plus-cash
  • Members earn and redeem across all properties in your group
PMS Integration Bridge
Active 2-Way ARI
P
PMS
Oracle Opera Cloud
OHIP & OXI Gateway
Roundtrip Latency240ms
Sync Health 99.98%
Auto-reconciliationDurable DLQ Queues
How it works

How Propeter Loyalty Works

Loyalty is connected to booking, guest profiles and messaging, so your team sets the rules once and Propeter applies them.

  • 1. Set up tiers, earning rules, perks and member rates for your hotels
  • 2. Guests join during direct booking or through the member portal
  • 3. Points and tier status update automatically from qualifying stays
  • 4. Member rates apply when signed-in members book direct
  • 5. Birthday and tier rules, plus targeted email and SMS campaigns, keep members engaged
Governance & Approval
3 Pending Review
Weekend Gala Compression+$65 / room
Proposal: $260 → $325 (Oct 25–27)
Requires GM override: exceeds standard 15% daily limit
Human-in-the-loop control • Full immutable audit log
Loyalty features

A Direct-Booking Loyalty Programme for Independent Hotels and Groups

The building blocks of a programme your team can run without a separate loyalty platform.

Configurable Tiers

Create your own tiers (for example Member, Silver, Gold) with the rules and rewards that fit your hotels.

Join at Checkout

Guests can join your programme while making a direct booking.

Points and Perks

Earn and redeem points for room nights, dining credits or upgrades, including points-plus-cash.

Points Ledger

Points transactions are recorded and reconciled automatically.

Earn and Redeem Across Properties

Members earn and redeem across all properties in your group.

Member Campaigns and Engagement

Birthday and tier rules, targeted email and SMS campaigns, and optional engagement features such as badges and referral rewards.

FAQ

Frequently Asked Questions

It depends on your contracts. Some OTA parity clauses apply only to publicly available rates and treat rates shown to signed-in members differently. Parity terms vary by OTA contract and country, so check your own agreements before offering lower member rates.

Revenue management & pricing for hotels

Give repeat guests a reason to book direct.

See member rates, tiers and perks working with your direct booking engine in a demo. USD 5 per room per month, all modules included.

0% commission on direct bookings
Works with your existing PMS
Approval-first rate control