Know Exactly Where Your Highest-Value Guests Come From And Spend Every Marketing Dollar Accordingly
Propeter’s native guest CRM connects with mkng360 — a purpose-built hotel marketing intelligence platform — to give your marketing team unified social analytics, campaign ROI tracking, guest segmentation, and email automation. Stop guessing which channels work. Start investing in the ones that do.
You're Spending on Marketing. But You Don't Know What's Working.
Email campaigns sent from one platform, with no link to reservation data
Social media managed separately from your CRM — zero attribution
Paid social ads with vanity metrics but no booking attribution
No way to know which channel sent the guest who booked a 7-night stay vs. the one-time visitor
Marketing budget allocated by gut feel, not data
No ability to prove marketing ROI to ownership — so budgets get cut
The hotels winning at direct acquisition in 2026 are the ones who've connected their marketing data to their guest data. Propeter + mkng360 is how you do it.
Propeter CRM Meets mkng360 Marketing Intelligence
Propeter
Your Hotel's Operating SystemThe source of truth for guest profiles, reservation history, loyalty data, spend patterns, and booking channel attribution. Every guest interaction, every stay, every purchase — recorded and accessible.
mkng360
Hotel Marketing Intelligence PlatformCampaign management, social analytics, email automation, and cross-channel attribution — designed specifically for hospitality marketers. Built for hotels, not generic businesses.
Together they create a closed-loop marketing system: guest data from Propeter informs campaign targeting in mkng360, and campaign performance data from mkng360 enriches guest records in Propeter.
Every Guest Profile Is a Marketing Asset
📋 Booking Data
Full stay history across all properties · Room types, rate plans, length-of-stay patterns · Lead time distribution · Cancellation and no-show history
💵 Spend Data
Total lifetime value · Category breakdown: rooms, F&B, spa, activities, upsells · Average daily rate by stay · RevPAR contribution
🔗 Channel & Source Attribution
How did this guest first find you? · Which channel drives repeat bookings vs. first booking? · Direct booking vs. OTA ratio per guest
🎮 Loyalty & Engagement Data
Loyalty tier, points balance, redemption history · Gamification engagement data · Campaign response history · Push notification open rates
James Morrison
Stop Marketing to Your Full Database. Start Marketing to the Right People.
Segment 1
High-Value Guests
LTV > $5,000 | 3+ stays | Direct rate > 70%
Early access to new packages, personalized anniversary stay offer, Black tier upgrade invitation.
Segment 2
Winback Candidates
Last stay > 180 days | Was regular
“We miss you” campaign with direct-only discount or bonus points to re-engage lapsed guests.
Segment 3
OTA Converter Targets
Booked via OTA | No loyalty | Email on file
Loyalty enrollment invitation with joining bonus and direct rate preview. Convert OTA guests to direct channel.
Segment 4
Tier Upgrade Challengers
Silver | Within 2 stays of Gold
Tier challenge: stay once more in 60 days to unlock Gold status. Creates urgency and drives re-booking.
Segment 5
Birthday & Anniversary
Birthday in 30 days | OR stay anniversary
Personalized birthday or anniversary offer with a complimentary gesture. Highest open rate of any campaign type.
Segment 6
Build Your Own
50+ filter attributes available
Build any segment using combinations of stay data, spend data, loyalty status, booking source, and engagement behavior.
From Guest Segment to Live Campaign in Minutes
Email Marketing & Automation
Design and deploy email campaigns using mkng360’s hospitality-focused template library. Propeter guest segments sync directly as audience lists.
Social Media Analytics
Unified analytics dashboard across your social media channels. All major platforms in one view.
Paid Social Campaign Tracking
Running campaigns on Meta, TikTok, Google? mkng360’s attribution layer connects ad spend to actual bookings.
SMS Marketing
Reach your guests on the highest-engagement channel available. mkng360 supports SMS campaign dispatch — geo-targeted flash deal alerts, last-minute availability offers, and loyalty notifications — with direct booking links in every message.
The View Every Hotel Marketing Team Needs
| Channel | Spend | Attributable Bookings | Revenue | CPA | ROAS |
|---|---|---|---|---|---|
| 📧 Email — Winback Campaign | $180 | 9 bookings | $7,200 | $20 | 40x |
| 🔍 Google Search Ads | $1,800 | 24 bookings | $19,200 | $75 | 10.7x |
| 📘 Meta Ads (Facebook + Instagram) | $2,400 | 18 bookings | $14,800 | $133 | 6.2x |
| 🌿 Organic Social | $0 | 6 bookings | $4,100 | $0 | ∞ |
| 🎵 TikTok Ads | $600 | 3 bookings | $1,800 | $200 | 3.0x |
| 📱 SMS — Flash Deal | $90 | 7 bookings | $4,900 | $13 | 54x |
💡
Insight visible in mkng360: Reallocate $400 from TikTok (3.0x ROAS) to Email and SMS (40x–54x ROAS) — same budget, 4x more revenue. Present this to ownership in one slide.
Sample data for illustration purposes.
Marketing That Gets Smarter With Every Booking
Guest Books
Propeter captures source attribution
CRM Enriched
Source updates guest segment automatically
Segment Syncs
mkng360 gets more precise targeting data
Campaign Fires
Attribution confirmed, CPA calculated
Budget Optimized
Spend shifts to highest-ROAS channels
Designed for Hotel Marketers. Powerful Enough for Agency Teams.
In-House Marketing Teams
Everything you need to plan, execute, report, and iterate on your hotel’s marketing — in one platform. No more copying data between your CRM, email platform, and social analytics tool.
Hotel Management Companies
Run centralized marketing programs across your managed portfolio. Shared campaign templates, property-level performance visibility, and consolidated marketing reporting for ownership groups.
Hotel Ownership Groups
Demand clear ROI attribution from your marketing spend. Propeter + mkng360 gives you the revenue-attributed dashboards to hold your marketing team accountable — or justify budget increases.
Marketing Agencies
Manage multiple hotel clients from a single mkng360 account. Build, deploy, and report on campaigns for each hotel independently. Deliver detailed ROI reports that justify your retainer every review.
Stop Guessing. Start Knowing.
Every marketing dollar your hotel spends should have a measurable impact on revenue. Propeter’s CRM and mkng360’s analytics make that visibility a reality — not a spreadsheet exercise.
Propeter CRM included in all plans. mkng360 integration available on Growth and Enterprise plans.
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