How The Metropolitan Boutique
Achieved a 40.7% RevPAR Uplift
From OTA dependency to direct-booking dominance — a 90-day transformation story.
90-Day Results at a Glance
A Premium Experience Trapped by OTA Dependency
The Metropolitan Boutique had everything guests loved — curated décor, personalised service, exceptional F&B. What it lacked was a revenue strategy to match its product quality. With 82% of bookings flowing through OTAs, the hotel was paying $8-12L per month in commissions while surrendering control of its pricing narrative.
The GM had attempted manual rate management but found the process unsustainable — competitor rate checks took 2 hours daily, rate updates were delayed by 24-48 hours, and the team had no visibility into demand signals beyond gut feel.
Pain Points Before Propeter
- Manual competitor rate tracking — 2 hours/day GM time
- Rates updated once daily at best, missing demand surges
- No visibility into forward demand signals
- OTA commissions eroding 18-22% of top-line revenue
- Zero loyalty programme — repeat guests had no incentive
- No upsell system — F&B cross-sell was purely ad-hoc
- Revenue reporting lagged by 3-5 days
Baseline Metrics (Pre-Propeter)
- Occupancy: 58.3% (vs market avg 64%)
- ADR: $4,150
- RevPAR: $2,420
- OTA Mix: 82% of all bookings
- Direct Bookings: <3%
- Repeat Guest Rate: 11%
- Monthly OTA Commission Spend: $9.2L
90 Days Changed Everything
Before Propeter
After Propeter (90 Days)
What Propeter Deployed in 90 Days
The implementation followed Propeter's standard 4-week onboarding protocol, followed by 8 weeks of AI model refinement using property-specific demand patterns.
We'd been managing rates the same way for four years — check Booking.com, adjust manually, hope for the best. Propeter changed the entire conversation. Instead of reacting to the market, we're now ahead of it. The 40% RevPAR jump is real, but what I didn't expect was how much time my team got back.
The Numbers That Matter
Monthly Revenue Impact
- RevPAR uplift contribution: $12.8L/month
- OTA commission savings: $3.4L/month
- Upsell & ancillary revenue: $2.1L/month
- Loyalty re-engagement revenue: $1.9L/month
- Total Monthly Uplift: $20.2L
Propeter Investment
- Monthly subscription: $2.4L (Professional tier)
- One-time setup: $1.5L (amortised over 12 months: $12,500)
- Total monthly cost: $2.5L
- Monthly ROI: 8.5× | Payback: Day 4
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